Crawford Mikus Creavtive Marketing Design

6 Reasons Why Your Organization Must Embrace Social Media

Marketers may be overwhelmed or intimidated by social media – or maybe they can’t convince management to set up a Twitter page or start a blog. Whatever the case, the hesitation and fear of the unknown are understandable. Social marketing is new and it’s moving fast. It can be hard to figure out how to get started.

A few years ago, participation in social media was optional for B2B companies and even some B2C brands. Not anymore. Here are 6 reasons why companies and brands must embrace social media:

1. Thought Leadership.

2. Engagement.

3. Search Engine Optimization.

4. Internal and External Digital Cross-Linkage.

5. Inbound and Outbound Marketing.

6. Qualitative Lead Generation.

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