Crawford Mikus Creavtive Marketing Design


5 Sure-Fire Ways to Build Marketing Linkage

As social media swept aside many old marketing assumptions, many companies have discovered they have a lot less control over their brands than they used to. Today’s consumers and B2B customers wield enormous power to define the market’s perceptions of brands through their online and offline conversations.

In this new era, Marketing Linkage becomes vital to your organization’s survival. To maximize the impact of your initiatives, you need to bring together inbound and outbound marketing, internal and external communications, employees as brand ambassadors and your solutions into an integrated marketing strategy that we call Marketing Linkage.

Inbound Linkage.

Outbound Linkage.

Internal Linkage.

Employee Linkage.

Solution Linkage.

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