Manufacturing | 1 | 2 | 3 | 4 | 5 | 6 |
Going beyond the commodity sale
DBCi is a leading Georgia-based manufacturer of steel doors and metal building components. Products in this industry are very standardized. Customers tend to see doors as a commodity, and their shopping habits are very price driven. CMD helped position DBCi as a business partner to its customers by focusing on the unique customer benefits of doing business with DBCi. CMD identified differentiators for the two separate divisions of DBCi and streamlined the sales and marketing collateral so that each division was equipped to connect with its target customer profiles.