One goal for site optimization is to assure maximum visibility across all search engines and directories. The platform logic should allow the site to be accessed through a variety of browser and technology platforms, including tablets and smartphones.
We offer a comprehensive approach to search engine optimization (SEO):
- Keyword analysis, including titles that link to keywords and phrases
- Insertion of keywords, key phrases and page headers on relevant pages
- Competitor analysis, including use of keywords and industry terms
All Crawford/Mikus websites comply with current SEO standards. Our approach to optimization goes beyond simple keyword insertions to include title tags, meta descriptions, keyword tags, image tags, domain names, internal linking and external linking.
Additionally, site optimization means more than merely generating visitor traffic. Our definition of site optimization includes considerations for maximizing the results of every visit. We write compelling headlines, sub-headlines and taglines, and we use visual cues and graphics to move visitors to the areas that are most applicable to their needs.
Our navigational aids assure that visitors can use just a few clicks to find the information they are seeking. All website elements are optimized to enable visitor inquiries, meet visitor needs for useful information, enhance visitor satisfaction and capture visitors’ contact information.