The main goal of site navigation is to make it easy for visitors to use the site and find the content they are seeking. An additional goal for site navigation is to direct visitors to specific areas of focus—so they extend their visits and respond to persuasive calls to action. At Crawford/Mikus we address both of these goals.
- We design tabs and menus that allow visitors to self-select their areas of interest—and we direct visitors to areas that encourage them to interact and linger.
- We support our clients’ brand positioning with designs that reinforce an established brand identity and enhance existing brand equity.
- We integrate messages and designs to articulate the customer value proposition, sustain relationships and enable transactions.
- We are skilled technical writers. We can prepare technical and educational content in descriptions that are clear, concise and accurate.
Ease of navigation also influences key metrics such as time on site, number of pages viewed and time spent per page. Most sites experience an average time on site of only two or three minutes, so visitors must be able to find the pages that contain the content they are seeking—products, services, news, events, promotions, management profiles, contacts, directions or job opportunities.