CM Development

Goals for site development include optimizing visitor searches, generating visitor traffic, enabling visitor interfaces, capturing visitor information and planning ahead for ongoing maintenance.

Crawford/Mikus follows a step-by-step process to develop and deploy a website. While the phases are generally sequential, developing a website is not a precisely linear process, so activities will frequently overlap or operate in parallel.

Phase 1:
Organizational Goals and Technical Strategies

Phase 2:
Situation Analysis and Value Fundamentals

Phase 3:
Site Content and Information Architecture

Phase 4:
Specification Documents and Wire Frame Diagrams

Phase 5:
Creative Development and User Interfaces

Phase 6:
File-size Checking and File-size Optimization

Phase 7:
Database Development and Back End Relationships

Phase 8:
Prototype Launch and Full Launch

Phase 9:
Ongoing Maintenance and Site Evolution

We believe a website can serve as a communications hub (or resource) for supporting a range of organizational goals and strategic initiatives. We use our proprietary Website Value Cycle to guide the development of a site that will enable or enhance a cycle of business activities in multiple areas and across multiple functional groups—and we establish procedures for analyzing results and driving continuous improvement.