Goals for site development include optimizing visitor searches, generating visitor traffic, enabling visitor interfaces, capturing visitor information and planning ahead for ongoing maintenance.
Crawford/Mikus follows a step-by-step process to develop and deploy a website. While the phases are generally sequential, developing a website is not a precisely linear process, so activities will frequently overlap or operate in parallel.
Organizational Goals and Technical Strategies
Situation Analysis and Value Fundamentals
Site Content and Information Architecture
Specification Documents and Wire Frame Diagrams
Creative Development and User Interfaces
File-size Checking and File-size Optimization
Database Development and Back End Relationships
Prototype Launch and Full Launch
Ongoing Maintenance and Site Evolution
We believe a website can serve as a communications hub (or resource) for supporting a range of organizational goals and strategic initiatives. We use our proprietary Website Value Cycle to guide the development of a site that will enable or enhance a cycle of business activities in multiple areas and across multiple functional groups—and we establish procedures for analyzing results and driving continuous improvement.