At Crawford/Mikus we develop and deploy websites that drive our clients’ organizational goals and business goals. Our process delivers measurable results, because we build websites that create incremental value for our clients’ customers.
We know from experience that effective websites don’t happen by accident. It takes thoughtful planning and flawless execution to launch a site that gets results. Our approach to website development is based on practical experience, proven processes and adherence to industry best practices.
Search engine optimization (SEO) is not static.
We optimize results against search engine criteria and algorithms that are constantly changing.
Site optimization goes beyond SEO.
We extend awareness through appropriate media such as trade shows, blogs, smart phones and sales collateral.
Searches are conducted by individuals. Organizations don’t visit sites—individuals do. We optimize site visits with visual cues that activate responses.
Individual searches are rapid and non-linear.
Our intuitive menu labels and graphics allow visitors to navigate according to their personal preferences.
Some visitors prefer interaction.
We create sites that engage visitors, allow them to experience site content directly and respond to interactive offers.
Analytical tools improve performance.
We identify and recommend tools to track site visits, capture visitor information and improve overall performance.
Website development practices evolve.
We stay up to speed on technology and trends, and we respond by implementing the latest improvements.
Additionally, our Website Value Cycle is a tool for assuring that our clients’ websites operate as communication hubs for sales and marketing activities. We share the Website Value Cycle with clients during our discovery process, and we use the model to build websites that generate sales leads, enable commerce, improve customer satisfaction and enhance the client’s brand.