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Working through decisions for retirement
PepsiCo is a $44 billion international food and beverage company with familiar leading brands such as Pepsi, Gatorade, Tropicana, Quaker and Frito-Lay. PepsiCo needed to reach employees with detailed information about retirement options. Crawford/Mikus responded by developing an interactive guide that allowed employees to work through their retirement choices step by step. Throughout the workbook Crawford/Mikus used illustrations to engage users and make sure the content was easy to understand and follow.