Human Resources | 1 | 2 | 3 | 4 | 5 | 6 |
Promoting the benefits of healthy choices
Georgia Pacific is a leading manufacturer of tissue, pulp, paper, packaging, lumber and chemicals. They employ over 40,000 workers at more than 300 facilities across three continents. In response to rising costs for health care, Georgia Pacific wanted to connect with its employees and communicate the benefits of healthy lifestyle choices. Crawford/Mikus developed graphics and images to help employees make the connection among health, happiness and productivity. GP employees were able to access a web site with answers to medical questions and information about health care plans.