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Using brand identity to build awareness

With existing locations in Atlanta and Athens, Georgia, Atlanta Prosthetics and Orthotics (APO) was a business poised for growth, but they lacked a brand identity that reflected their commitment to the needs of every patient. They were also frustrated in their attempts to find a partner to assist them with their marketing initiatives. They spoke with several firms that merely asked them what they wanted—without taking time to discuss their business goals. CMD consulted with APO about its business goals and recommended potential strategies for branding, positioning and growth. CMD collaborated with APO to develop a brand identity that reflected their unique positioning and used testimonials from actual patients and customers to reinforce the new tagline message: We’ll help you find your way. www.atlantapo.com