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Attracting larger clients

Medirisk, Inc. supplies up-to-date benchmark information to the healthcare industry. They analyze transaction data from the nation’s leading managed care plans to establish regional fee schedules, usage rates and value scales. Because this licensed information is a valuable decision-making tool, Medirisk asked CMD for help with reaching potential customers. CMD collaborated with the team at Medirisk to develop a solid message platform and an impactful brand identity to attract the best and largest customers among payers, providers, manufacturers and self-insured employers.