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Leveraging electronic media in the financial sector
Businesses and consumers depend on the financial sector to provide accounting, consulting, banking services, investment products and access to working capital. In recent years customer satisfaction in the financial sector has been improved through access to electronic applications and Internet-based services, and Crawford/Mikus has kept pace with the rate of change. Crawford/Mikus has leveraged available and appropriate media to help financial clients reach their business goals for gaining new accounts, retaining existing customers, launching new products and improving customer service.