Crawford Mikus Creavtive Marketing Design
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Tucker Mail

Unifying an identity for three lines of business

Tucker Mailing, Printing and Distribution started as a three-employee letter shop in 1986. Less than ten years later they were occupying a 15,000 square foot facility with 25 employees working in two shifts. To keep pace with their rapid growth, Tucker needed an identity that both featured and integrated their three lines of business. Crawford/Mikus used three colors to unify the lines of business on the company logo, and delivered a curved-edge business card that conveyed dynamic movement. Materials were printed on premium paper to reflect the company’s core values of quality and reliability.