Crawford Mikus Creavtive Marketing Design
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Southern Federal Credit Union

Preserving brand equity in a new identity

The Southern Federal Credit Union provides financial services to members and organizations in several communities on the south side of the Atlanta metro area. Their identity was somewhat out of date, but they did not want to replace it with an entirely new design. Rather, they asked Crawford/Mikus to develop an updated version of their current design that reflected the progressive and approachable nature of the organization. Crawford/Mikus responded with a design that was contemporary yet familiar, and the unique type face contributed to the overall aesthetic.