Crawford Mikus Creavtive Marketing Design
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Point Communications

Standing out from the crowd

The Point is an independent marketing communications and public relations company that specializes in the healthcare and technology sectors. They help their clients get noticed by writing and placing articles in leading trade journals and industry publications. The Point was seeking an edgy design—a unique identity to represent the engaging, confident personality of the firm. Crawford/Mikus used vibrant colors and a distinctive type face to reflect the spirit of The Point. The design has served The Point as a successful identity that people remember because it is attractive and distinctive. www.thepointcomm.com.