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First Data

Connecting at any time from any place

First Data is a payment processing company with a portfolio that includes electronic check acceptance, fraud protection and ATM services. Their services make it possible for individuals and businesses to buy goods and services using virtually any form of payment. First Data was seeking a quick and easy way for their 27,000 employees to access information about 401k savings and health benefits. Crawford/Mikus integrated the campaign materials with the existing brand structure, delivering a creative approach that matched the client’s corporate culture and supported the campaign theme.