Crawford Mikus Creavtive Marketing Design
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Keeping the focus on people and partnerships


Elite Systems is a business and technology engineering firm serving enterprise systems clients, with service specialties that include workflow efficiency, process re-engineering, e-business capabilities, mission-critical business applications and customized IT solutions. They were selling based on their technical expertise—without emphasizing the consultative value of their team members. Crawford/Mikus helped Elite Systems put the focus on partnerships—creating power words that described the people component: emPower, enAble, enTrust and enVision.

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